Privacy Policy

Last updated October 5th , 2025

This privacy notice describes how and why Trybutton (Button) may collect, use, and/or disclose ("process") personal information when you use our services ("Services"), such as when you:

  • Visit our website at https://trybutton.co, or any website or application of ours that links to this privacy notice.
  • Engage with us in other related ways, including any sales, marketing, or events.

This privacy notice covers the usage of Button’s email integration feature, described further below. Button’s fits under the definition of Google API restricted scope. Our security and collection of email data is verified by Google. Button’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, Google's Privacy Policy and Google's Terms of Service, including the Limited Use requirements. For more information, please consult our privacy notice and our Terms and Conditions. Our practices in connection with data from the email integration will never be subject to changes outside of this privacy notice. For any questions, please email [email protected]

KEY POINTS

This summary provides key points from our privacy notice, but we encourage you to find out more details by reading on below.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

How do we process your information? We process your information to provide, improve, and administer our Services, for marketing purposes, to communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

How do we keep your information safe? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

What are your rights? Depending on where you are located geographically, applicable data privacy law may provide you with certain rights regarding your personal information.

How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us at [email protected] . We will consider and act upon any request in accordance with applicable data privacy laws.

1. WHAT INFORMATION DO WE COLLECT?
In Short: We collect personal information that you provide to us and that we collect automatically. We collect personal information that you provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, participate in activities on the Services, or contact us.

Personal Information You Provide. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include name, email addresses, usernames, and passwords.

Email Data. In order to be able to help catalog specific purchases, Button securely accesses your email inbox through direct inbox access granted by you in connection with the Services. While it is not mandatory to use this service, the purpose of this service is to create a better customer experience for you to view your purchasing details in one place. If you log in with or otherwise connect your Gmail account to access the Services, our collection of email data from your Gmail inbox via the Button product falls under the 'reporting and monitoring' definition of the Google API restricted scope. Button’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, Google's Privacy Policy & Google's Terms of Service, including the Limited Use requirements. We have limited the scope of this service to data associated with purchases from select vendors related to your wardrobe purchases. We do not extract additional personal information and we never share or sell personal details from your inbox.

When You Grant Inbox Access. Button may collect personal information contained in email data when you provide us access credentials or tokens for your email accounts. Button’s system captures email header data (sender, date and subject, not message bodies) in encrypted form from a select list of specific vendors. Button then identifies select details in the bodies of emails from specific vendors that are then retrieved, decrypted and cataloged into your account for you to view.

Button only uses such information to provide or improve user-facing features and will not use or transfer such information (even if aggregated or anonymized) for serving ads, including retargeting, personalized, or interest-based advertising.

Information Automatically Collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services. Button abides by the Google API Services User Data Policy at all times.

The information we collect includes:

  • Log and Usage Data. Log and usage data is service-related, diagnostic, usage and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called 'crash dumps') and hardware settings).
  • Device Data*.* We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.

We use the following tools for automatic data collection:

  • Cookies, which are text files that websites store on a visitor‘s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising.
  • Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
  • Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services, for marketing purposes, to communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

  • To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
  • To deliver and facilitate delivery of Services to the user. We may process your information to provide you with the requested Services.
  • To send you direct marketing communications. We may send you marketing communications as permitted by law and in line with your marketing preferences to keep you updated about our products, activities, promotions, and other initiatives.
  • For interest-based advertising. We may engage third-party advertising companies to display our ads on their online services. We may also disclose information about our users with these companies to facilitate advertising for our services to them or similar users on other online platforms.
  • To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
  • To comply with our legal obligations. We may process your information to comply with our legal obligations, respond to legal requests, and exercise, establish, or defend our legal rights.

3. WHEN AND WITH WHOM DO WE DISCLOSE YOUR PERSONAL INFORMATION?
In Short: We only disclose information in limited circumstances, as described below. In all circumstances, this does not include Gmail data which is protected under the Google API Services User Data Policy.

We may disclose your personal information in the following situations:

  • To companies and individuals that provide services on our behalf or help us operate the services or our business (such as hosting, information technology, customer support, email delivery and website analytics services).
  • To advertising partners, including for the interest-based advertising purposes described above.
  • If required or permitted by applicable law or regulation, or in the good faith belief that such action is necessary to: (a) comply with a legal obligation or in response to a request from law enforcement or other public authorities wherever Button may do business; (b) protect and defend the rights or property of Button; (c) investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities; or (d) enforce our Terms of Service or otherwise protect against any legal liability.
  • In connection with a change of ownership or control of all or part of our business (such as a merger, acquisition, reorganization, or bankruptcy).
  • With your consent or at your direction.

4. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

5. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

6. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at [email protected] .

7. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: You may review, change, or terminate your account at any time, and may have additional privacy rights depending on your location.

Account Information: If you would at any time like to review, change, or delete the information in your account or terminate your account, you can:

  • Log in to your account settings and update your user account.
  • Contact us at [email protected]

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

Marketing communications: You may opt out of marketing-related communications by following the opt-out or unsubscribe instructions in the communications you receive from us. If you have an account, you may also manage your subscriptions by logging into your account and updating your subscription preferences in your account. You may continue to receive services-related and other non-marketing emails.

Personal information requests: We also offer you choices that affect how we handle the personal information that we control. Depending on your location and the nature of your interactions with our services, you may request the following in relation to personal information:

  • Information about how we have collected and used personal information. We have made this information available to you without having to request it by including it in this privacy notice.
  • Access to a copy of the personal information that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable, readily usable format.
  • Correction of personal information that is inaccurate or out of date.
  • Deletion of personal information that we no longer need to provide the services or for other lawful purposes.

To make a request, please contact us as provided below. We may ask for specific information from you to help us confirm your identity. Depending on your jurisdiction, you may be able to empower an “authorized agent” to submit requests on your behalf. We will require authorized agents to confirm their identity and authority, in accordance with applicable laws. You are entitled to exercise the rights described above free from discrimination.

In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us as provided below.

Cookies and similar technologies: There are a number of ways to opt out of having your online activity and device data collected through our services, which we have summarized below:

  • Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
  • Using privacy plug-ins or browsers. You can block our services from setting cookies by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery or uBlock Origin, and configuring them to block cookies/trackers.
  • Platform opt-outs. Certain advertising partners offer opt-out features that let you opt out of use of your information for interest-based advertising:
  • Advertising industry opt-out tools. You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:

If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services.

8. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

9. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by the "Last updated" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we will notify you.

10. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may contact us by email at [email protected] or by post at:

Button
60 E. Monroe Street
Chicago, IL 60603
United States